HOMEPAGE >> BLOG >> Do you know how to… interpret the size of a publication?

Do you know how to… interpret the size of a publication?

Each monitored material can be assessed in terms of its size. Depending on the space occupied by the information about the analyzed entity or topic, sizes can be divided into article, paragraph, mention.

  • An article – the longest media publication.

In the case of the press and the Internet, it refers to information bigger than half an A4 page or that printed in one or more columns.

On radio and television, the article refers to a material that is at least 30 seconds long.

  • A paragraph – media information of medium size.

In the press and on the Internet, it does not exceed half an A4 page.
In the case of radio and television information, the material is at least 15 seconds long.

  • A mention – the shortest piece of information, often one or several sentence long, which only briefly mentions the analyzed entity.

On radio and television, it is a material shorter than 15 seconds.

The size of a publication is a variable that is very often used in media reports. It is used to prepare compilations reflecting the share and over-time distribution of articles, notes and mentions in the entire communication, broken down by media and sources. Analysts also develop cross-compilations which combine publication size and sentiment. From the point of view of the brand’s image, the most extensive media publications with a positive sentiment are obviously most favourable.

The size of the publication is also used in quantitative and qualitative comparisons of the communication with the competition.

Similar posts
PRESS-SERVICE Monitoring Mediów / 01.01.2021
Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
See more
PRESS-SERVICE Monitoring Mediów / 15.01.2021
Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
See more
PRESS-SERVICE Monitoring Mediów / 29.01.2021
How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
See more
PRESS-SERVICE Monitoring Mediów / 06.04.2020
What can you check with a free test?
Testing media monitoring services is the best way to find out how important it is to have easy and immediate…
See more
PRESS-SERVICE Monitoring Mediów / 12.02.2021
Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
See more
PRESS-SERVICE Monitoring Mediów / 06.01.2021
Do you know how to… read a benchmarking map?
Benchmarking is an analysis that compares a company, brand, service, product or process with its competitors or compiles data over…
See more
Artur Bartkowiak / 26.02.2021
Media monitoring at the service of influencers
Translated literally, an influencer is a person of influence. Many experts and market analysts present the influencer as a profession…
See more
PRESS-SERVICE Monitoring Mediów / 07.01.2021
Media activity analysis and reporting – why is it worthwhile?
In order to achieve a high position on the market, it is necessary to develop a strategy based not on…
See more
PRESS-SERVICE Monitoring Mediów / 07.01.2021
E-mail marketing as an effective sales tool
Should the effectiveness of e-mail marketing be questioned in the era of social media expansion? Should we undermine its positive…
See more