Blog
HOMEPAGE >> BLOG >> Analytical indicators >> Do you know how to… interpret the size of a publication?

Do you know how to… interpret the size of a publication?

Each monitored material can be assessed in terms of its size. Depending on the space occupied by the information about the analyzed entity or topic, sizes can be divided into article, paragraph, mention.

  • An article – the longest media publication.

In the case of the press and the Internet, it refers to information bigger than half an A4 page or that printed in one or more columns.

On radio and television, the article refers to a material that is at least 30 seconds long.

  • A paragraph – media information of medium size.

In the press and on the Internet, it does not exceed half an A4 page.
In the case of radio and television information, the material is at least 15 seconds long.

  • A mention – the shortest piece of information, often one or several sentence long, which only briefly mentions the analyzed entity.

On radio and television, it is a material shorter than 15 seconds.

The size of a publication is a variable that is very often used in media reports. It is used to prepare compilations reflecting the share and over-time distribution of articles, notes and mentions in the entire communication, broken down by media and sources. Analysts also develop cross-compilations which combine publication size and sentiment. From the point of view of the brand’s image, the most extensive media publications with a positive sentiment are obviously most favourable.

The size of the publication is also used in quantitative and qualitative comparisons of the communication with the competition.

PSMM_CTA_bottom_250x213px
PROTECT BRAND IMAGE,
REACH CUSTOMERS,
BOOST SALES
Similar posts
PRESS-SERVICE Monitoring Mediów / 29.06.2022
Google Analytics – marketer’s basic work tool
Google Analytics: a free service that will overwhelm you with tons of invaluable data and a multi-functional machine that will…
See more
PRESS-SERVICE Monitoring Mediów / 18.05.2022
How to use media monitoring when writing academic papers?
Writing research papers using media monitoring is a brilliant way to save time, avoid scattered information and use reliable data…
See more
PRESS-SERVICE Monitoring Mediów / 21.04.2022
5 ideas for effective marketing of your hair salon
There are many methods of marketing suitable for a hair salon. As an owner, you probably know a few of…
See more
PRESS-SERVICE Monitoring Mediów / 18.12.2021
Effective restaurant marketing with media monitoring
Competition on the restaurant market is huge. Before a brand can build the trust that makes it the first choice…
See more
PRESS-SERVICE Monitoring Mediów / 19.12.2021
How to outsmart your competitors?
Almost every brand has ambitions to become a leader in its industry. How to do it? What tools and activities…
See more
PRESS-SERVICE Monitoring Mediów / 10.02.2022
Customer segmentation – how to do it?
If you want your marketing and promotional activities to be effective and your sales profits to be satisfying and still…
See more
PRESS-SERVICE Monitoring Mediów / 10.02.2022
Media monitoring – why should it be used?
The uncertainty of tomorrow, which has been with us for more than 1.5 years due to the Covid19 pandemic, has…
See more
PRESS-SERVICE Monitoring Mediów / 10.02.2022
What is social media reach?
If you’re active on social media, using it to connect with customers, communicate with them and publish content and ads,…
See more
PRESS-SERVICE Monitoring Mediów / 10.02.2022
Is analysing the competition a bad thing?
Competitor analysis is one of the ways to achieve a high position in the industry and one of the most…
See more