Analytical indicators

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PRESS-SERVICE Monitoring Mediów / 01.01.2021
Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
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PRESS-SERVICE Monitoring Mediów / 15.01.2021
Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
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PRESS-SERVICE Monitoring Mediów / 29.01.2021
How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
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PRESS-SERVICE Monitoring Mediów / 12.02.2021
Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
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PRESS-SERVICE Monitoring Mediów / 06.01.2021
Do you know how to… read a benchmarking map?
Benchmarking is an analysis that compares a company, brand, service, product or process with its competitors or compiles data over…
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