Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
See more
Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
See more
How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
See more
What can you check with a free test?
Testing media monitoring services is the best way to find out how important it is to have easy and immediate…
See more
Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
See more
See more
Is advertising equivalency a communication value? 01.01.2021 - Media monitoring at the service of influencers 26.02.2021
- Do you know… what information sentiment is? 12.02.2021
