Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
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Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
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How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
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What can you check with a free test?
Testing media monitoring services is the best way to find out how important it is to have easy and immediate…
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Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
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Is advertising equivalency a communication value? 01.01.2021 - Image crises in well-known brands – a case study 09.01.2021
- How to define your target group? 06.01.2021
