How to outsmart your competitors?
Almost every brand has ambitions to become a leader in its industry. How to do it? What tools and activities…
See more
Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
See more
Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
See more
How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
See more
What can you check with a free test?
Testing media monitoring services is the best way to find out how important it is to have easy and immediate…
See more
See more
Image crises in well-known brands – a case study 09.01.2021 - Is advertising equivalency a communication value? 01.01.2021
- How to define your target group? 06.01.2021
