Blog
HOMEPAGE >> BLOG >> Media reports >> Do you know… what information sentiment is?

Do you know… what information sentiment is?

The approach to public relations has changed very significantly over recent years. The number of published press materials is still of great importance to professionals in the industry but indicators which determine the importance of publications are becoming increasingly more significant. The sentiment of the material is one of them.

The sentiment of information (the image context index) determines whether given content is positive, negative or neutral for the analyzed company, brand, person, service, product, event, etc. Cumulative data for recent days for a given publication can be found on Inforia’s dashboard in the following table:

The first column shows the date, the next one presents the number of pieces of information and the following one shows the number of materials with a particular sentiment. The content can be negative, positive or, in the absence of any opinion, neutral.

Sometimes the data might not add up horizontally. Why is that?

– One feature might cover several words or phrases which we are monitoring;

– Sentiment determination was ordered only for selected words, phrases.

The sentiment of each text is also included in the media review – under each material, next to the advertising equivalency and in statistical analyzes generated from Inforia.

The information sentiment for specific words and phrases is determined by a specialist. The analyst carefully checks all the materials. It is an additional service which is available at the Client’s request. The in-depth study enriches the monitored content and makes it possible to determine the result of the communication activities more reliably. Moreover, such an analysis is necessary for planning a public relations strategy as it makes it possible to get to know the media which are interested in the brand and favourable to it.

Information about the sentiment of a material is of particular importance also in the case of social media. It makes it possible to find trouble spots and select customers who are critical of the brand, and then, thanks to appropriate communication activities, contributes to the improvement of the image.

If you are interested in monitoring encompassing the sentiment of information, please contact us via our Free quote form.

PSMM_CTA_bottom_250x213px
PROTECT BRAND IMAGE,
REACH CUSTOMERS,
BOOST SALES
Similar posts
PRESS-SERVICE Monitoring Mediów / 18.05.2022
How to use media monitoring when writing academic papers?
Writing research papers using media monitoring is a brilliant way to save time, avoid scattered information and use reliable data…
See more
PRESS-SERVICE Monitoring Mediów / 21.04.2022
5 ideas for effective marketing of your hair salon
There are many methods of marketing suitable for a hair salon. As an owner, you probably know a few of…
See more
PRESS-SERVICE Monitoring Mediów / 18.12.2021
Effective restaurant marketing with media monitoring
Competition on the restaurant market is huge. Before a brand can build the trust that makes it the first choice…
See more
PRESS-SERVICE Monitoring Mediów / 19.12.2021
How to outsmart your competitors?
Almost every brand has ambitions to become a leader in its industry. How to do it? What tools and activities…
See more
PRESS-SERVICE Monitoring Mediów / 10.02.2022
Customer segmentation – how to do it?
If you want your marketing and promotional activities to be effective and your sales profits to be satisfying and still…
See more
PRESS-SERVICE Monitoring Mediów / 10.02.2022
Media monitoring – why should it be used?
The uncertainty of tomorrow, which has been with us for more than 1.5 years due to the Covid19 pandemic, has…
See more
PRESS-SERVICE Monitoring Mediów / 10.02.2022
What is social media reach?
If you’re active on social media, using it to connect with customers, communicate with them and publish content and ads,…
See more
PRESS-SERVICE Monitoring Mediów / 10.02.2022
Is analysing the competition a bad thing?
Competitor analysis is one of the ways to achieve a high position in the industry and one of the most…
See more
PRESS-SERVICE Monitoring Mediów / 10.02.2022
The business situation in the face of the pandemic. How to deal in the times of crisis?
We find ourselves in a situation where, at first glance, it is difficult to look for positives. Many industries, unprepared…
See more