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Artur Bartkowiak / 26.02.2021
Media monitoring at the service of influencers
Translated literally, an influencer is a person of influence. Many experts and market analysts present the influencer as a profession…
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PRESS-SERVICE Monitoring Mediów / 12.02.2021
Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
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PRESS-SERVICE Monitoring Mediów / 29.01.2021
How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
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PRESS-SERVICE Monitoring Mediów / 15.01.2021
Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
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Katarzyna Zgorzelska / 09.01.2021
Advertising makes trade go round – the secrets of e-commerce
Over recent years, the electronic form of trading has been gaining many enthusiasts. It is no wonder as, after all,…
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