GDPR in marketing – the golden rules
25 May 2018 saw the introduction of the General Data Protection Regulation (GDPR) which set new rules for the processing…
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Bots and chatbots at the service of your company
Chatbots are one of the biggest marketing trends in recent months. Is there more than an uncomplicated chatbot answering simple…
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Traditional media monitoring – press, radio, television
In the pre-Internet era and shortly after its beginning, academic courses on electronic media focused on linear broadcast by radio…
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Image crises in well-known brands – a case study
An image or media crisis – even the most experienced marketers and PR specialists tremble at the sound of these…
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An email that has been read. How to write to make sure our customer reads us?
Every company dreams about a committed group of readers. The customers who prove to be an active audience for our…
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Is advertising equivalency a communication value? 01.01.2021 - Media monitoring at the service of influencers 26.02.2021
- Do you know… what information sentiment is? 12.02.2021
