User-generated content in marketing activities
Content marketing is extremely important today, it is an indispensable part of creating brand image and promotional and sales strategies….
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How to use the potential of memes in marketing communication?
Memes have become part of our culture – not just online, but socially as well. Increasingly, many companies are trying…
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What are hashtags and how to use them in marketing?
The hash symbol, or #, is a character without which it is difficult to imagine Instagram today. It is thanks…
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How to use emojis in marketing communication?
Social media users very often use emoticons in their posts to express their mood or evoke a specific reaction in…
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How to use Slideshare in marketing activities?
Facebook, Instagram and YouTube are the leading social media tools. Twitter is also very popular. However, many marketers forget that…
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