Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
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Do you know how to… read a benchmarking map?
Benchmarking is an analysis that compares a company, brand, service, product or process with its competitors or compiles data over…
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Media activity analysis and reporting – why is it worthwhile?
In order to achieve a high position on the market, it is necessary to develop a strategy based not on…
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Sponsoring – is it profitable for you?
Sponsoring relations is a kind of a business agreement in which the sponsored entity receives money for its activities and…
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