Customer segmentation – how to do it?
If you want your marketing and promotional activities to be effective and your sales profits to be satisfying and still…
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Media monitoring – why should it be used?
The uncertainty of tomorrow, which has been with us for more than 1.5 years due to the Covid19 pandemic, has…
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Media about the vaccines. Is Johnson&Johnson the vaccine black horse?
In the second quarter of this year, media coverage of the Janssen Pharmaceutica/Johnson&Johnson vaccine was more than twice as frequent…
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Find out what social selling is
Social selling is a strategy used in social media that combines communication and building a positive brand image with sales….
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Viral marketing – what is it and when to use it?
Viruses have the ability to spread very quickly. Sometimes it is so fast that a very large segment of the…
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