E-mail marketing as an effective sales tool
Should the effectiveness of e-mail marketing be questioned in the era of social media expansion? Should we undermine its positive…
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Media activity analysis and reporting – why is it worthwhile?
In order to achieve a high position on the market, it is necessary to develop a strategy based not on…
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How to define your target group?
Most people are likely to know what a target group is and how important is it to choose a proper…
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Do you know how to… interpret the size of a publication?
Each monitored material can be assessed in terms of its size. Depending on the space occupied by the information about…
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Do you know how to… read a benchmarking map?
Benchmarking is an analysis that compares a company, brand, service, product or process with its competitors or compiles data over…
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