The business situation in the face of the pandemic. How to deal in the times of crisis?
We find ourselves in a situation where, at first glance, it is difficult to look for positives. Many industries, unprepared…
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Media about the vaccines. Is Johnson&Johnson the vaccine black horse?
In the second quarter of this year, media coverage of the Janssen Pharmaceutica/Johnson&Johnson vaccine was more than twice as frequent…
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Media about the vaccines. Pfizer/BioNTech and AstraZeneca are the most popular
The vaccine, the most effective weapon to fight the outbreak of COVID19, has been in the circle of the most…
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Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
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Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
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