Media about the vaccines. Pfizer/BioNTech and AstraZeneca are the most popular
The vaccine, the most effective weapon to fight the outbreak of COVID19, has been in the circle of the most…
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Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
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Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
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How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
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What can you check with a free test?
Testing media monitoring services is the best way to find out how important it is to have easy and immediate…
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