Media monitoring at the service of influencers
Translated literally, an influencer is a person of influence. Many experts and market analysts present the influencer as a profession…
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Media activity analysis and reporting – why is it worthwhile?
In order to achieve a high position on the market, it is necessary to develop a strategy based not on…
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How to measure the results of marketing activities? Basic tools
The effectiveness and efficiency of advertising depend not only on a well-developed strategy and selection of the right tool but…
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Which tools can help you analyse your competition?
Competition analysis is the activity undertaken by each company with a high market position. Monitoring the achievements of current and…
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Content marketing tools that will improve your work
Virtually the entire marketing community believes that “content is king”. However, not every company fully capitalizes on the potential of…
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