Benefits of social media monitoring
We all know that social media can be a tool which can easily lead us towards success. We also realize…
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Image crises in well-known brands – a case study
An image or media crisis – even the most experienced marketers and PR specialists tremble at the sound of these…
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Traditional media monitoring – press, radio, television
In the pre-Internet era and shortly after its beginning, academic courses on electronic media focused on linear broadcast by radio…
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