Is analysing the competition a bad thing?
Competitor analysis is one of the ways to achieve a high position in the industry and one of the most…
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The business situation in the face of the pandemic. How to deal in the times of crisis?
We find ourselves in a situation where, at first glance, it is difficult to look for positives. Many industries, unprepared…
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Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
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Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
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How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
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