Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
See more
How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
See more
Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
See more
Advertising makes trade go round – the secrets of e-commerce
Over recent years, the electronic form of trading has been gaining many enthusiasts. It is no wonder as, after all,…
See more
GDPR in marketing – the golden rules
25 May 2018 saw the introduction of the General Data Protection Regulation (GDPR) which set new rules for the processing…
See more
See more
