How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
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Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
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Do you know how to… read a benchmarking map?
Benchmarking is an analysis that compares a company, brand, service, product or process with its competitors or compiles data over…
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Do you know how to… interpret the size of a publication?
Each monitored material can be assessed in terms of its size. Depending on the space occupied by the information about…
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Media activity analysis and reporting – why is it worthwhile?
In order to achieve a high position on the market, it is necessary to develop a strategy based not on…
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