Media monitoring at the service of influencers
Translated literally, an influencer is a person of influence. Many experts and market analysts present the influencer as a profession…
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E-mail marketing as an effective sales tool
Should the effectiveness of e-mail marketing be questioned in the era of social media expansion? Should we undermine its positive…
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What are hashtags and how to use them in marketing?
The hash symbol, or #, is a character without which it is difficult to imagine Instagram today. It is thanks…
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How to use emojis in marketing communication?
Social media users very often use emoticons in their posts to express their mood or evoke a specific reaction in…
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How to use Slideshare in marketing activities?
Facebook, Instagram and YouTube are the leading social media tools. Twitter is also very popular. However, many marketers forget that…
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