Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
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Do you know how to… read a benchmarking map?
Benchmarking is an analysis that compares a company, brand, service, product or process with its competitors or compiles data over…
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Do you know how to… interpret the size of a publication?
Each monitored material can be assessed in terms of its size. Depending on the space occupied by the information about…
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How to measure the results of marketing activities? Basic tools
The effectiveness and efficiency of advertising depend not only on a well-developed strategy and selection of the right tool but…
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Which tools can help you analyse your competition?
Competition analysis is the activity undertaken by each company with a high market position. Monitoring the achievements of current and…
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