Media monitoring – why should it be used?
The uncertainty of tomorrow, which has been with us for more than 1.5 years due to the Covid19 pandemic, has…
See more
Is analysing the competition a bad thing?
Competitor analysis is one of the ways to achieve a high position in the industry and one of the most…
See more
Media about the vaccines. Is Johnson&Johnson the vaccine black horse?
In the second quarter of this year, media coverage of the Janssen Pharmaceutica/Johnson&Johnson vaccine was more than twice as frequent…
See more
Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
See more
Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
See more
See more
