How to use the potential of memes in marketing communication?
Memes have become part of our culture – not just online, but socially as well. Increasingly, many companies are trying…
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What is a CTA and what is its importance in marketing?
Marketers are very familiar with the acronym CTA, as well as its use and the results that can be achieved…
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How to define your target group?
Most people are likely to know what a target group is and how important is it to choose a proper…
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Media monitoring at the service of influencers
Translated literally, an influencer is a person of influence. Many experts and market analysts present the influencer as a profession…
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E-mail marketing as an effective sales tool
Should the effectiveness of e-mail marketing be questioned in the era of social media expansion? Should we undermine its positive…
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