PSMM Monitoring & More
Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
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How to find communication niches?
A communication niche is a media area in which the information about a managed brand is never featured or is…
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What can you check with a free test?
Testing media monitoring services is the best way to find out how important it is to have easy and immediate…
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Do you know… what information sentiment is?
The approach to public relations has changed very significantly over recent years. The number of published press materials is still…
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Do you know how to… read a benchmarking map?
Benchmarking is an analysis that compares a company, brand, service, product or process with its competitors or compiles data over…
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