How to define your target group?
Most people are likely to know what a target group is and how important is it to choose a proper…
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Media monitoring at the service of influencers
Translated literally, an influencer is a person of influence. Many experts and market analysts present the influencer as a profession…
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What keywords should each brand monitor?
Keywords are a very important element of search engine positioning process. Their proper selection, use in the right way on…
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What are hashtags and how to use them in marketing?
The hash symbol, or #, is a character without which it is difficult to imagine Instagram today. It is thanks…
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How to use emojis in marketing communication?
Social media users very often use emoticons in their posts to express their mood or evoke a specific reaction in…
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