E-mail marketing as an effective sales tool
Should the effectiveness of e-mail marketing be questioned in the era of social media expansion? Should we undermine its positive…
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How to measure the results of marketing activities? Basic tools
The effectiveness and efficiency of advertising depend not only on a well-developed strategy and selection of the right tool but…
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Which tools can help you analyse your competition?
Competition analysis is the activity undertaken by each company with a high market position. Monitoring the achievements of current and…
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Content marketing tools that will improve your work
Virtually the entire marketing community believes that “content is king”. However, not every company fully capitalizes on the potential of…
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An email that has been read. How to write to make sure our customer reads us?
Every company dreams about a committed group of readers. The customers who prove to be an active audience for our…
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