Benefits of social media monitoring
We all know that social media can be a tool which can easily lead us towards success. We also realize…
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Image crises in well-known brands – a case study
An image or media crisis – even the most experienced marketers and PR specialists tremble at the sound of these…
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Bots and chatbots at the service of your company
Chatbots are one of the biggest marketing trends in recent months. Is there more than an uncomplicated chatbot answering simple…
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GDPR in marketing – the golden rules
25 May 2018 saw the introduction of the General Data Protection Regulation (GDPR) which set new rules for the processing…
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Advertising makes trade go round – the secrets of e-commerce
Over recent years, the electronic form of trading has been gaining many enthusiasts. It is no wonder as, after all,…
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