Image crises in well-known brands – a case study
An image or media crisis – even the most experienced marketers and PR specialists tremble at the sound of these…
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Traditional media monitoring – press, radio, television
In the pre-Internet era and shortly after its beginning, academic courses on electronic media focused on linear broadcast by radio…
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Bots and chatbots at the service of your company
Chatbots are one of the biggest marketing trends in recent months. Is there more than an uncomplicated chatbot answering simple…
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Advertising makes trade go round – the secrets of e-commerce
Over recent years, the electronic form of trading has been gaining many enthusiasts. It is no wonder as, after all,…
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