Media monitoring

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PSMM Monitoring & More / 10.02.2022
Media monitoring – why should it be used?
The uncertainty of tomorrow, which has been with us for more than 1.5 years due to the Covid19 pandemic, has…
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PSMM Monitoring & More / 10.02.2022
Is analysing the competition a bad thing?
Competitor analysis is one of the ways to achieve a high position in the industry and one of the most…
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PSMM Monitoring & More / 10.02.2022
Media about the vaccines. Is Johnson&Johnson the vaccine black horse?
In the second quarter of this year, media coverage of the Janssen Pharmaceutica/Johnson&Johnson vaccine was more than twice as frequent…
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PSMM Monitoring & More / 01.01.2021
Is advertising equivalency a communication value?
Many newcomers to public relations do not know how to use the advertising equivalency index very well. The lack of…
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PSMM Monitoring & More / 15.01.2021
Quantity does not equal quality – how to correctly measure the effectiveness
To fully capitalize on the potential of media reports, one needs to have a certain knowledge of the presented indicators…
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