Roberta Sadowskiego
Viral marketing – what is it and when to use it?
Viruses have the ability to spread very quickly. Sometimes it is so fast that a very large segment of the…
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Best practices of image creation in social media
According to Hootsuite’s Digital 2020 report, there are currently 3.80 billion social media users which is almost half of the…
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How to use the potential of memes in marketing communication?
Memes have become part of our culture – not just online, but socially as well. Increasingly, many companies are trying…
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What is social media reach?
If you’re active on social media, using it to connect with customers, communicate with them and publish content and ads,…
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What is a CTA and what is its importance in marketing?
Marketers are very familiar with the acronym CTA, as well as its use and the results that can be achieved…
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