PSMM Monitoring & More
Do you know how to… interpret the size of a publication?
Each monitored material can be assessed in terms of its size. Depending on the space occupied by the information about…
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Media activity analysis and reporting – why is it worthwhile?
In order to achieve a high position on the market, it is necessary to develop a strategy based not on…
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E-mail marketing as an effective sales tool
Should the effectiveness of e-mail marketing be questioned in the era of social media expansion? Should we undermine its positive…
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What keywords should each brand monitor?
Keywords are a very important element of search engine positioning process. Their proper selection, use in the right way on…
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How to measure the results of marketing activities? Basic tools
The effectiveness and efficiency of advertising depend not only on a well-developed strategy and selection of the right tool but…
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