How to measure the results of marketing activities? Basic tools
The effectiveness and efficiency of advertising depend not only on a well-developed strategy and selection of the right tool but…
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Which tools can help you analyse your competition?
Competition analysis is the activity undertaken by each company with a high market position. Monitoring the achievements of current and…
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How can media monitoring help you run your business?
You have just launched your business. You registered your company, met all the official formalities and opened a bank account….
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How to use web monitoring in the real estate sector?
Home prices are growing consistently. There are more and more sales offers and realtors are coming up with more and…
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Traditional media monitoring – press, radio, television
In the pre-Internet era and shortly after its beginning, academic courses on electronic media focused on linear broadcast by radio…
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