Information about a co-financed project
PRESS-SERVICE Monitoring Mediów was awarded funding from European Funds for the implementation of the project entitled:
“Estimation of the effectiveness of sponsorship activities and product placement with the use of technological solutions for automating the processes of acquisition, processing and evaluation of brand and product exposure in the media”.
The project is co-financed by the National Centre for Research and Development under the Smart Growth Operational Programme 2014-2020. The program was submitted in cooperation with the Institute of Bioorganic Chemistry of the Polish Academy of Sciences – Poznań Supercomputing and Networking Center, in a competition organized by the National Centre for Research and Development.
As part of the project, PRESS-SERVICE plans to expand and automate the system’s processes which support the following of searched information in all mass media channels, i.e. press, radio and TV, Internet, podcasts and social media. What is more, the service will find and analyze all forms of information published in these media, i.e. text, voice, image and video content and their combinations.
It will develop technologies for monitoring and identifying logos, brands and products associated with them in media communications (product placement), sponsorship materials and the content created as part of “content marketing” and PR activities. A fundamental change in the method of providing services will be introduced by the automation of the processing of Internet audio-video (AV) content and the development of effective tools for its acquisition and archiving and, in the next step, calculating the value of brand exposure in these communications.
The value of the project: PLN 9,414,621.32
Contribution from EU funds: PLN 7,359,156.53 (together with the Poznań Supercomputing and Networking Center)
REQUEST FOR QUOTE no. 2
In connection with the implementation of the Project entitled “Automation and optimization of an effective method of tracking information resonance in Polish-language media along with the analysis of evaluative sentiment” under the Smart Growth Operational Programme 2014-2020, Measure: R&D projects of enterprises, Sub-measure: Industrial research and development works, in line with the principle of competitiveness, PRESS-SERVICE Monitoring Mediów Sp. z o.o. announces a request for quote proceedings for the purchase of the following elements of the project: Blade servers with housing – 6 pieces
Purchase of servers with housing in the form of leasing. The duration of the lease is 22 months and the termination of the lease is expected by December 2018.
PRESS-SERVICE Monitoring Mediów Sp. z o. o. implements a European Funds co-financed project entitled “Automation and optimization of an effective method for tracking information resonance in Polish language media along with the analysis of evaluative sentiment” under Smart Growth Operational Programme, Priority 1: Support for R&D works in enterprises, Measure 1.1: R&D projects of enterprises, Sub-measure 1.1.1: Industrial research and development carried out by enterprises.
The goal of the project is the development of an effective method for tracking information resonance in Polish language media along with analysis of evaluative sentiment.
The project will result in a country-unique service (product innovation) allowing potential clients to satisfy their need for tracking information resonance in the media which will be the usable result in the form of implementation of methods developed in the project; also, from the point of view of the Applicant, implementation of the project will contribute to the improvement of its internal radio and TV monitoring process.
The value of the project: PLN 5,417,246.00
Contribution from EU funds: PLN 3,571,284.75
Please contact Piotr Długi at firstname.lastname@example.org for more information about the project.